Hands-on with your work
- We work live on problems that you want to solve
- Hands-on with different tools, models and the ways of working
90 minutesFoundation
AI fluency and judgement are
no longer optional
Personalized 1:1 coaching for founders and senior leaders
- Three sessions (90 + 90 + 60 mins) over 2 weeks
- Calibrated to your AI proficiency, and work & personal context
- Candid, non-judgemental and confidential setting
By the end, you'll be able to
- Use AI hands-on in your real work
- Build judgement on how and where AI fits, and where it doesn't
30 mins chat. We decide together whether to proceed
Why now?
AI fluency is a non-negotiable leadership skill
You need to be hands-on enough to design the right org structures, incentives and set the direction
Separating signal from noise requires strong judgement
AI spends are increasing. Telling real progress from an expensive demo is one of the harder calls you need to make
AI can accelerate your vision, personally and professionally
You can build things yourself now, without waiting on a team. That fluency is a real edge over leaders still operating in the old world
Tailored for your context and proficiency
Generic content and group sessions don't fit your context. 1:1 gets you there faster
How does this work?
Build more depth
- We run advanced workflows with agents and subagents
- You operate with confidence on multiple recurring use cases
90 minutesDepth
Judgement and trade-offs
- We focus on the harder calls: evaluating AI proposals and reading your team's work
- We map what AI means for your function over the next year
60 minutesClarity
- Three personalised 1:1 sessions, with one week between each for application
- Flexible based on your schedule and needs
Why me?
I bring a unique combination of product judgment at scale, operator context, and building hands-on with AI
- 13+ years across business, strategy, operations, and product; IIM Ahmedabad
- Ex-Amazon Principal PM-Tech. Built products and workflows at 100M+ user scale
- Hands-on AI builder with multiple shipped products end-to-end
- Ran AI workshop for 50+ senior PMs at Myntra (Rated 4.9/5)
- Enabling companies to drive P&L impact with AI →
In their words
“Sid met me at my level and helped build my AI proficiency from just using ChatGPT to automating workflows. I can now make business decisions on how and where AI fits.”
VP Marketing
“Sid has a rare combination of hands-on AI depth and solid business thinking. He helped re-think current ways of working for my org, understand trade-offs, and build judgement on what to prioritize.”
VP Product · Top e-commerce retailer
Investment
₹75,000
- Three sessions (90 + 90 + 60 mins) over 2 weeks
- Calibrated to your AI proficiency, and work & personal context
- Candid, non-judgemental and confidential setting
100% refund if the first session is not useful
After the engagement
- You get a fortnightly note: what happened in AI, why it matters for your work, and what to ignore. Short and opinionated
Common questions
I can probably figure this out on my own. Why this?
You absolutely can. AI is not rocket science and everyone figures it out eventually. The question is whether you have the luxury of time to start from scratch, filter through what's relevant for your role, and get to a useful level of fluency on your own. There are good courses out there, but they're generic and require you to commit significant time. If you have that time, you should take that route. This exists for people who don't.
Why 1:1 and not a group class?
AI is too context-dependent for a one-size class. Your work and your level are specific to you. 1:1 meets you where you are, at your pace, and builds on your real workflows. A group teaches to the average, and you are not the average.
Is this worth the investment?
You're paying for someone who has gone deep into this space, distilling what matters for your specific context, your role, and your decisions. Instead of starting from zero and figuring out what applies to you, you get an accelerated path to becoming genuinely conversant and capable with AI for your use cases. The refund policy is simple: if the first session isn't useful, you get your money back.
I don't have much AI background. Will this work for me?
Yes. It genuinely does not matter where you are right now. Some people come in using AI daily, others haven't touched it beyond hearing about it in meetings. Wherever you are becomes the starting point, and the sessions are built around that.
How much time do I need to put in between sessions?
Honestly, it depends. I'd recommend spending at least 3-4 hours during the week working with the tools and setups from the session. That's what makes the next session useful.
Are the sessions private?
Completely. Candid, non-judgemental, and confidential. No recordings or public sharing. The setting exists so you can ask anything without worrying about how it looks.