Product leader with 11+ years of experience building digital consumer products used by 100MM+ people. From zero-to-one to owning multi-year roadmaps across storefront, navigation, and commerce.
I'm Siddharth — a product leader who has spent over a decade building digital consumer products at scale. I've led teams, shaped multi-year roadmaps, and shipped experiences used by hundreds of millions of customers.
I care about customer-centric design, data-driven decisions, and products that genuinely simplify people's lives. IIM Ahmedabad alum, formerly at Amazon, Accenture, and MuSigma. Now building independently.
Products and experiences shipped at scale, touching hundreds of millions of customers.
Led the redesign of India's largest e-commerce mobile Homepage — owning the upper-funnel customer journey, personalization, and conversion across 85% of storefront traffic. Built hyper-personalized browsing experiences and scaled them globally to 15 countries.
Transformed app navigation from a single menu to scalable visual conduits — category top nav, bottom tabs — reaching 60MM+ monthly active users with 55% revisit rates.
Built and scaled product experiences across Beauty, Grocery, and FMCG — from AR Virtual Try-on to storefront redesign to cart optimization, delivering significant conversion lifts.
Drove the strategic evolution from a shopping app to a multi-offering platform — integrating Pay, Video, Travel, Games, and Health into a single unified app experience.
Now building independently — shipping products end-to-end across consumer, content, and AI-powered experiences.
A timeline of the journey so far.
Head of Product for Homepage, Browse & Navigation on Amazon.in. Led a 20+ distributed team, owning multi-year product & tech roadmap for the storefront. Tenured at the Principal (L7) level. Bar-raiser for product & experimentation. Mentored 10+ PMs.
Optimized manufacturing yield via Lean Six Sigma and enhanced ad revenue through customer analytics and price optimization models.
Led a team of 6 in retail pricing & marketing analytics. Built attrition-propensity models reducing customer churn for one of the world's largest retailers.
Post Graduate Diploma in Management. Exchange semester at University of Münster, Germany.
GPA 9.15/10. Perfect 10/10 in 28 out of 66 courses.
Core strengths across product, domain, and leadership.
Whether you want to talk product, collaborate on something new, or just say hi — I'm always open to a conversation.